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Black Friday Marketing Trends Predict 2023 Retail Trends
Retailers are tapping livestream video, TikTok, and small businesses to drive holiday sales, just as old-fashioned brick-and-mortar stores make a comeback.
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THE LEAP
Noom Co-Founder and CEO on the Weight Loss App's Path to Success
Saeju Jeong shares the digital health platform’s ‘customer obsessed,’ test-fail-and-learn path to landing a scalable business model that’s disrupted the $450 billion U.S. wellness market.
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5 Recession-Fighting Marketing Strategies From Big Brands
How big brands are betting on loyalty programs, trend forecasting, and limited-time-only deals to ring up sales in an inflationary market.
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THE LEAP
What Businesses Must Know to Establish an Effective Pricing Strategy Today
Susan Lee, revenue growth expert and Commercial Strategy Leader for EY-Parthenon Americas, shares critical elements of profit-minded pricing practices in a challenging inflationary landscape.
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Hispanic App Entrepreneurs Fill Market Void for Culturally Authentic Content
Latino-geared entertainment to teletherapy apps churn sales and woo customers by delivering content and services to an underserved audience with trillions in spending power.
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How 3 Brands Turned Pandemic-Era Homebodies Into a Business Opportunity
The brands’ execs share how they’re tapping the work-from-home trend to uncork new revenue streams at the photo-sharing business, apparel brand, and furniture rental startup.
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THE LEAP
How Pacaso Reached $1 Billion ‘Unicorn Status’
Founder and CEO Austin Allison on how the tech platform leveraged real estate industry expertise and ‘operational excellence’ to fill an unmet consumer need in the housing market.
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Execs From Hershey’s to Microsoft Reveal Their Mentors’ Best Advice
Leaders share how mentoring nurtured their leadership styles and strategic skills — proving invaluable to both their careers and company growth.
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5 Tech Trends Changing the Way Consumers Shop
These digital solutions are poised to gain meaningful adoption by consumers and brands alike, experts say, reshaping how we purchase a range of goods and services.
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THE LEAP
Accenture’s Head of Retail on the Imprint of Her Mentors
Jill Standish, who leads transformation projects for the world’s biggest retailers, on how mentors that range from her farmer grandfather to a former boss inform her leadership strategies to this day.
