CO— Exclusives: Insider Strategies
How the buzziest brands and hottest startups are solving today's biggest business challenges. CO— brings you advice from startup founders and top executives for thriving in a new world.
Featured
Forecasters on 5 Key Consumer Trends That Will Drive All Businesses in 2023
Expert trend forecasters look at big picture shifts in consumer attitudes and brand innovation to understand how companies can prepare to drive business throughout the year.
Apple’s Small Business Strategy: Offer Tools to Connect, Collaborate, Scale, and Stand Out
Vice President Susan Prescott on how the tech giant is seeking to make life easier for small business owners.
Why Amazon, Google, and Other Big Businesses Have Launched Accelerators to Help Minority-Owned Startups
Execs from the tech giants on providing investment and mentorship opportunities to diverse founders long-excluded from the game.
Competitive Landscape
How Top Marketers Are Capitalizing on the $360 Billion U.S. Mobile Commerce Market
Experts from companies that provide m-commerce solutions for brands such as Weber grills and UNTUCKit menswear unpack how content and convenience are key to driving sales on mobile devices.
3 Quick-Service Restaurant Execs Share Top Trends to Drive Growth in 2023
Focus Brands (which owns Carvel and Cinnabon), Marco’s Pizza, and Bad Ass Coffee of Hawaii deploy strategies for success in a changed restaurant landscape.
Work-From-Anywhere Isn’t Going Away: 5 Ways the Hospitality Sector Is Monetizing the Trend
Hotels and startups are expanding programs that cater to remote workers with office for a day, extended stay and work, learn and play options.
Chewy’s CEO Explains How the Pet Products Disruptor Has Set the Stage for Ongoing Growth
A focus on innovation, like the launch of ‘Connect with a Vet,’ has helped the brand reposition to chase a bigger share of the $99 billion pet market.
Celebrity Hairstylist Ted Gibson on the Highs and Lows of Growing a Multimillion-Dollar Beauty Business
The beauty insider shares key takeaways from the game-changing moments that both catapulted and challenged his business, with actionable insights for small businesses to legacy brands.
Innovation Solutions
Noom Taps Psychology and Technology to Disrupt an Industry
After ‘years of struggle,’ the heath-tech disruptor is leveraging behavioral science and full-time coaches to ride a wave of growth.
Office Depot Uses Mobile Tech to Offer Curbside Pickup and Contactless Delivery
Mobile tools facilitate curbside pickup and contactless delivery during COVID-19 pandemic.
The Toms Reboot: Shoe Disruptor Regains Its Footing by Taking Bold New Steps
The brand has ended its buy-a-pair, give-a-pair pledge and is looking to attract younger consumers with a new charitable model and a new shoe.
3 Ways the Fitness Industry Permanently Changed and What That Means for Businesses
New habits formed over the last year that impact where people workout, how they’re exercising and what they’re wearing.
Leveraging Partnerships
Bookshop.org Helps Indie Bookstores Stay in Business Amid COVID-19
The founder of the communal virtual storefront, which launched this year to help bookstores compete against Amazon, discusses adapting to change and the unexpected silver lining buoying its members.
Walgreens' Kroger Partnership Enhances Inventory Management
The retailer says it won’t let outdated tech derail its deal with Kroger and FedEx or its big push into beauty.
