Joan Verdon

CONTRIBUTOR

About Joan

Joan Verdon has been covering business and retail news for the past 25 years. She has covered trends in tech, manufacturing, real estate and retail, first for The Record of North Jersey and USA Today, and now for CO—. She is a senior contributor, retail, for Forbes.com. Her passion is reporting on how Americans buy and sell. She has covered the birth of billion-dollar companies and the evolution of 100-year-old brands. Previously, she has been an education, general assignment and investigative reporter for The Grand Rapids Press and Buffalo Courier-Express. She spent a year working on Capitol Hill as an American Political Science Association Congressional Fellow.

Latest—
GOOD COMPANY » THE LEAP

How Startup Back to the Roots Monetized the Gardening Boom

Nikhil Arora, Co-founder of the organic seed and gardening kit company, on his company’s rise from a nascent startup to garnering over $100 million in retail sales.

GOOD COMPANY » THE LEAP

Macy’s Is Investing Millions to Nurture Diverse Entrepreneurs

Matt Bergantino shares how the department store chain is offering underrepresented businesses access to funding, mentorship, and the opportunity to be a supplier to national retailers.

GOOD COMPANY » THE LEAP

GoodwillFinds: 121-Year-Old Resale Business Expands Its Online Reach

Matthew Kaness shares how he’s building a new e-commerce identity for one of the oldest names in secondhand shopping.

GOOD COMPANY » THE LEAP

Paperless Post CEO on Tapping New Tech to Reach Customers

CEO shares how the brand used pandemic down time to boost innovation, reimagine its future, and generate ‘tremendous growth.’

GOOD COMPANY » LAUNCH PAD

Strategies Retailers Are Using to Drive Sales in a Slow-Growth Year

As spending declines from pandemic-fueled highs, the largest retailers are seeking creative solutions and new ways of connecting with consumers that SMBs can adopt, too.

GOOD COMPANY » LAUNCH PAD

How AI Is Changing How Marketers Sell Everything

While apps like ChatGPT and Dall-E get most of the AI attention, AI is quietly changing how we buy and sell goods and services.

GOOD COMPANY » THE LEAP

Walgreens Adds Round-the-Clock Delivery to Boost Customer Engagement and Loyalty

The national pharmacy and retail chain has expanded its same-day deliveries to 24 hours a day, as customers demand convenience.

GOOD COMPANY » THE LEAP

How Economy Candy Sweetened Its Success Using Social Media

The 85-year-old family business is reaching customers nationwide, thanks to innovations by its third-generation, millennial owners.

GOOD COMPANY » THE LEAP

Eyewear Company MOSCOT Sets Its Sights on Global Expansion

The business that was born on Manhattan’s Lower East Side more than 100 years ago is now telling its story, and winning customers around the world.

GOOD COMPANY » THE LEAP

How Amazon’s Holiday Growth Strategy Targets Small Businesses

The world’s largest online marketplace has added features to help SMBs boost their sales this holiday season, Keri Cusick, Director of Small Business Empowerment, tells CO—.