Good Company
Launch Pad
Experts and innovators on the tech, trends and tough challenges you need to be preparing for in the near future.
Latest
Launch Pad
4 Smart Strategies That Are Driving Sales in a Slow-Growth Year
As spending declines from pandemic-fueled highs, the largest retailers are seeking creative solutions and new ways of connecting with consumers that SMBs can adopt, too.
Launch Pad
How Artificial Intelligence (AI) Is Changing How Marketers Sell Everything From Food to Fashion
While apps like ChatGPT and Dall-E get most of the AI attention, AI is quietly changing how we buy and sell goods and services.
Launch Pad
How Slow Fashion Is Creating Opportunities for Startups and Legacy Brands Alike
A movement that started as a backlash to disposable fast fashion has expanded to include made-to-order and made-in-the-U.S. manufacturing.
Working Late? You’re Not Alone
You’re short on time and busy putting out fires. Sign up for our newsletter, Midnight Oil, and find out what you need to know to adapt and thrive tomorrow.
Sign Up
Latest—
Execs From Major Brands Discuss Monetizing Big (Post-Pandemic) Growth Opportunities
How the trio of brands are leaning into the rise of SMBs, wellness, and the work-from-home economy to drive business.
Why Big Businesses Launched Accelerators For Minority-Owned Startups
Execs from the tech giants on providing investment and mentorship opportunities to diverse founders long-excluded from the game.
Eco-Lodging Platforms Monetize Demand for Sustainable Travel Experiences
Discover Corps, Natural Habitat Adventures, and Kind Traveler tap into the growth of ‘impact tourism’ to drive business.
Emerging Social Media Strategies Businesses Must Know to Grow
How brands of all sizes can boost their presence — while tapping the ‘deinfluencing’ trend and shoppable videos — in the next-generation social media landscape.
Pickleball’s Fast-Growing Popularity Is Creating Sales Opportunities for Businesses
Subway, Walmart, Chicken N Pickle, and CourtReserve are among the companies taking a swing at monetizing the ping-pong-meets-tennis game.
Women Executives Discuss Imposter Syndrome
Despite professional success, VP of Global DEI Rosanna Durruthy, VP of Creative Xanthe Wells, and CMO Angela Hsu reflect on grappling with self-doubt, and the path to recognizing, ‘you’re OK.’
Restaurant Execs Share Top Trends to Drive Growth in 2023
Focus Brands (which owns Carvel and Cinnabon), Marco’s Pizza, and Bad Ass Coffee of Hawaii deploy strategies for success in a changed restaurant landscape.
Big Picture Trends Set to Drive Business in 2023
Analysts reveal how AI, multi-sensory experiences, and blended categories are creating B2B and B2C opportunities.
Startups Help Restaurant Takeout Businesses Go Green
Technology — and changing consumer behavior — are key to the success of this emerging business model, founders of reusable container businesses say.
How Marketers Are Capitalizing on Mobile Commerce Market
Experts from companies that provide m-commerce solutions for brands such as Weber grills and UNTUCKit menswear unpack how content and convenience are key to driving sales on mobile devices.
