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Loyalty Programs Evolve to Deliver Experiential Rewards
A cross section of brands’ revamped rewards strategies rely on elevated perks to woo today’s consumers.
Security Experts on How SMBs Can Protect Customer Data From Cybercriminals
Execs share the key safeguard measures and employee training necessary to thwart hackers amid the growth of e-commerce and other digital touchpoints.
Constant Contact Wants to Help SMBs Monetize Content Via AI
Chief Product Officer for the marketing technology company on vastly simplifying campaign creation for small businesses across email, text, and social media.
How 3 Brands Tapped Technology to Slay Inventory Overhang and Save Millions
Snow Cosmetics teeth whitening kits, Freedom Rave Wear fast fashion, and KOS organic protein powder have freed up cash by optimizing inventory and avoiding costly liquidations—while generating sales.
GOOD COMPANY
THE LEAP
American Express Business Blueprint Is Designed to Help SMBs Grow
Brett Sussman on how its ‘digital one-stop shop’ for small businesses’ financial needs offers cash-flow visibility, enabling smart decision-making during challenging economic times.
GOOD COMPANY
LAUNCH PAD
Eco-Lodging Platforms Monetize Demand for Sustainable Travel Experiences
Discover Corps, Natural Habitat Adventures, and Kind Traveler tap into the growth of ‘impact tourism’ to drive business.
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LAUNCH PAD
Pickleball’s Fast-Growing Popularity Is Creating Sales Opportunities for Businesses
Subway, Walmart, Chicken N Pickle, and CourtReserve are among the companies taking a swing at monetizing the ping-pong-meets-tennis game.
GOOD COMPANY
LAUNCH PAD
Restaurant Execs Share Top Trends to Drive Growth in 2023
Focus Brands (which owns Carvel and Cinnabon), Marco’s Pizza, and Bad Ass Coffee of Hawaii deploy strategies for success in a changed restaurant landscape.
GOOD COMPANY
LAUNCH PAD
Startups Help Restaurant Takeout Businesses Go Green
Technology — and changing consumer behavior — are key to the success of this emerging business model, founders of reusable container businesses say.
GOOD COMPANY
THE LEAP
CHOPT Salad Chain Blends Digital Conveniences and Culinary Experiences to Drive Sales
Co-founder and Co-President on how the quick-service restaurant is leaning into off-premises dining opportunities and ‘making healthy eating exciting’ to grow.